Our Vision 

Purpose

Enriching Society with Meaningful Legal Services

Ailaw is a law firm that helps clients create an environment where they can focus on their business with meaningful legal services. Meaningful legal services are:

1. Legal services that can solve the problems of many companies and create an environment where they can focus on their core business.
2. Work from the same perspective as the users and enhance their perspective. We focus on legal services that can create strategies to break out of the confines of vested interests.
3. Legal professionals who can envision growth together.

We work closely with people who are active on the front lines of business, helping them to resolve their concerns and create an environment in which they can focus on their business. This will also lead to increased productivity for society as a whole. Our legal services are committed to our clients’ profitability, and we work hard to reach a sustainable situation.

Mission

A Platform for Those Who Take on Challenges

Society is transforming from an era of mass production and mass sales to a system that maximizes effectiveness and happiness with limited resources. Based on the concept of ESG investment and SDGs, Ailaw aims to “establish a legal system that can enrich society”, and together with you, we will develop a new business model and build a recycling-oriented society, including how to promote it and how to maintain and dispose of it. 

We work together with our clients to clarify and verbalize the location of the problem, and to divide the roles of problem-solving: “think about the concept,” “think about the objectives,” “think about the methods,” “think about the means to make the methods effective,” and “create a mechanism to provide feedback when the methods are not effective. We will work with you to think about how to communicate these concepts, objectives, methods, means, and systems to others, and support you in this process.

Vision

Three Pillars: Global, Venture, DX

Based on the following three pillars, we will use all of our networks to support our clients and maximize their profits.

Global Hub

Ailaw provides global support with members who are fluent in multiple languages. We work with clients from many different countries.

Venture Support

We support the development of ventures up to IPO. We also provide support for mergers and acquisitions. We support anxious business owners with fundraising and financial policies. We bring a sense of security to ventures that are changing society.

Digital Transformation (DX)

At Ailaw, we work with our clients to develop business models and build profitable systems. We provide the opportunity to increase productivity through digital transformation.

Values

Growing together with our clients and the world

Credo

As future orientated marketers

About Ailaw’s Credo 
※What is a “credo”?: A guideline that all employees of a company must follow. (Originally a Latin word meaning “aspiration, promise, or creed”.) 
 
１．We are future oriented. 
We always make career plans based on concrete projections for the next 10 years. That is because if we do not do so, we will be left behind and will not be able to survive. 
 
２．We are all marketers. And everyone should be a marketer. The reason is that we must always understand social trends and accumulate small hints to be “future-oriented”. Today’s authority figures will be outdated in the future. 
We should not make fun of the futurists, nor should we be overconfident that we have more knowledge than they do. That is because that knowledge is only borrowed and already becoming outdated. You must trust those who are always curious, on the move, thinking, and looking for first-mover advantage, rather than the knowledgeable ones next to you. We must move humbly and boldly. Being a marketer is not a profession, but a way of life in which one’s actions are determined by the market. 

 
３．Marketers should be orientated towards nurturing communities, not  short-term orientated (slash-and-burn). The past practice of buying something and throwing it away is no longer acceptable. It is simple exploitation that degrades the world. We should always value the people with whom we have contact and those who share the same thinking as us. Those people, including Customers, and us will all be comrades and fellows in the future. We do not sell our products carelessly. 

 
４．Rewards come when we are appreciated. High rewards do not come from position or power. Rewards born of exploitation are not rewards. They are simply stolen. Higher rewards come from anticipating the future, moving, creating new things, and getting the pioneer’s advantage. Rewards are not created by simply sitting back and doing the routine. Those are things that automation, ChatGPT, and other machines can do. Our job is to create opportunities, change ourselves, and change society for the better. To gain pioneer advantage, a short-term perspective will not work. We have to create barriers to protect this pioneer advantage by cultivating communities, creating mechanisms, and overworking our brains in a variety of ways. For this, we have no other choice than to imagine the world in 10 years and preparing ourselves for it. 

 
５．Today, the world is becoming more like a game. Society is becoming more like a cartoon and a game than we had imagined. For example, the emission trade system that has emerged as a result of the existence of acid rain resembles gamification and is a new way of making games, which includes ESG. If you want to be on the side of making rules, you have to understand that and move in a predictable way. If you think only of Japan, you will behave poorly in this area and only accumulate technical debt. We need to predict and be prepared. 

 
６．In short, we are marketers who predict and move 10 years into the future, and we must respect each other and move forward with confidence (confidence means psychological security, such as not being criticized later; it also means not dragging down those in leadership). 

 
And ７．health is the priority for this. No one should be here who disregards their health. 

 
８．Conclusion 
The team is not to be misled by loud book-based  authorities, but to look to the future and act on it, to contribute to the clients, to contribute socially, and to strive to be appreciated. A good health is the fundamental element to realize all of these. 

Shinji Sumida

Managing Partner

See our Blog for more of our business philosophy and vision.